Famous Burton toy store goes from strength to strength in first months in new home

The magic of visiting a toy store has certainly rubbed off on the locals of Burton, as they flocked to Midco Toymaster in its first three months at its new largest store in town.

Midco opened in new, larger premises in The Octagon shopping center in April when shoppers lined up to walk through the doors on the first day.

Over the past three months it has continued to be busy every day, showing only a small dip in trading when the warm weather hit – but even then sales have been good.

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Owner David Middleton says he hasn’t looked back since leaving High Street. Midco opened in Burton 19 years ago with a store in New Street before moving to High Street and now the mall.

The 40-year-old said: “It’s going very well, it’s great. The move has been very positive and everything has been positive.

“Sales have increased dramatically and it has been very busy. The hot weather has cooled it down a bit, but before that it was really good. The bigger store has made things easier with social distancing and easier operationally because we don’t have to haul everything upstairs.

“Customers are also very positive about it. The Octagon management team has been very kind to us and very supportive.”

The reversible octopus

Asked what he would say to those worried about going out to shops again during the pandemic, he said: “There’s nothing to worry about and it’s better than shopping in online. You can’t beat a toy store. There’s nothing quite like the magic of a toy store.

“The Fidget craze is always popular by the minute, along with Squishmallows and the Reversible Octopus, basically everything on TikTok drives everything by the minute.

“We’re already starting to stock up for Christmas. There will be plenty of stock, but for the most desirable items and big lines, it’s best to shop early I would say.”

Popular toys right now include Squishmallows. Pokemon will be releasing 25th anniversary items later in the year and Brats will also be celebrating their 20th anniversary, both of which should be big sellers.

Mr Middleton said: “I’m glad we left High Street. Since we reopened [after lockdown restrictions ended], Burton has been busy and people are out. The weekends have been very busy and it’s the same in Derby.

Midco Master of Toys
Midco Toymaster at Burton Celebrates First Three Months at The Octagon Mall

“Opening week was mental as the kids were still away for Easter and that remained fairly consistent. Last weekend was the worst since we moved, but even that was decent.

“I want to thank all of our wonderful customers for their support and we will continue to support Burton for years to come.”

As the holidays approach, we’ve rounded up some of the best days out in the area that you can take the family on a budget.

It’s a complete guide to keeping the kids entertained during those six long weeks of vacation. With a choice of free, under £10, under £25 and ‘bust the budget’, there’s a day out for everyone, for whatever they can afford.

To read the guide, click here

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