Popular toy store The Entertainer opens in Swansea Quadrant in time for Christmas

The Entertainer toy store will open its first branch in Swansea.

The boutique is set to open its doors on Saturday October 2 and it promises an exciting first day.

As one of the UK’s leading toy retailers, the store stocks a huge range of children’s toys, including brands such as LOL, Barbie, Lego and Disney.

Read more: The massive changes to Swansea’s main shopping streets since the 2000s

The popular chain already has more than 170 stores across the UK, including a number in Wales, including in Cardiff, Carmarthen, Newport, Port Talbot and Cwmbran.

After the recent closures of Debenhams the Disney store and several other high street favorites the store is likely to be warmly welcomed by Swansea locals hoping to do some Christmas shopping in town.



The chain bought the Early Learning Center in 2019 and has 520 international outlets. This is what a typical one looks like inside

Lisa Hartley, Director of the Quadrant Shopping Center, said, “The Entertainer is a prestigious and much-loved brand, and we are delighted to welcome them to the Quadrant. During this extremely difficult time for retail at all levels, we are proud to bring a new retailer to the center and we are confident that it will become a favorite with children and families.

“Opening weekend feels like a wonderful celebration and we look forward to working closely with The Entertainer to make it a huge success.”

This new store is one of many new additions coming to the town which is currently undergoing a massive regeneration programme.

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In 2019, the company was ranked 49th in the Sunday Times 100 Best Companies to Work For. The new store will be in the unit that once housed Menkind, across from Superdrug

On opening weekend, shoppers will receive a free gift with every purchase, and there will be a range of contests, giveaways and Lucky Dip gift cards, as well as make-up artists, balloon artists and mascots .

Craig Lowe, Events Coordinator for The Entertainer, said: “We are really looking forward to launching our 172nd store in Swansea. We look forward to our opening day on Saturday October 2 and encourage everyone to come and participate in the activities.

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