Express press service A first toy is almost like a child’s first friend. However, with the introduction of the internet, children are slowly turning away from toys for entertainment. “Playtime is important in connecting a child to their roots and also improves their skills. A toy therefore becomes an importantRead More →

For the second year in a row, the Toy Association has canceled the New York Toy Fair due to concerns over the global pandemic. But the NECA team ensured that their fans and the entire horror community still satisfied their annual bloodlust. With their virtual NECA Toy Fair 2022, emanatingRead More →

Visitors are welcome to ride the Basic Fun! stand at London Toy Fair for a splash of celebrations, as the team celebrates Care Bears’ 40th anniversary, Tonka’s 75and anniversary and 30 years of K’Nex. The team promises there will be some big reveals too, with new IPs to showcase, includingRead More →

Visitors at the international toy fair Spielwarenmesse | Source: Spielwarenmesse eG Although Spielwarenmesse’s in-person event was canceled this year due to COVID-19, the international toy fair is now going digital. Spielwarenmesse Digital will virtually bring together the global toy industry. The online event will take place during the originally scheduledRead More →

A few days ago, the Toy Association announced that the 2022 New York Toy Fair was officially canceled and it looks like the Germans are following suit as Nuremberg Toy Fair 2022 was also cancelled. The event was supposed to take place next month, but due to the ongoing COVIDRead More →

The prestigious awards will be unveiled on Tuesday, January 25 at noon, day one of Toy Fair 2022. The British Toy & Hobby Association (BTHA) and the Toy Retailers Association (TRA) have announced that the winners of this year’s Toy Industry Awards will be unveiled online on January 25, theRead More →