ZAG launches new global toy division and promotes Helena Perheentupa to spearhead new initiative

Award-winning independent global animation studio ZAG launched a new global toy division led by Helena Perheentupa, former Vice President of ZAG Central and Northern Europe, Eastern Europe and Russia. The new toy arm is a division of ZAG Play, formerly known as ZAG Lab, which includes the Licensing and Merchandising, Promotions and Gaming groups. The announcement was made by Jeremy Zag, CEO and Founder, to whom the ZAG Play division reports.

Helena Perheentupa serves as Senior Vice President of New ZAG Play Toy Division, tasked with developing a wide range of innovative toy products that provide synchronization between storytelling and the physical and digital world that will be deeply intertwined with the DNA of the company’s brands. Perheentupa will work closely with the content development team and writers to seamlessly integrate the stories into the physical game. The ZAG Play Toy division will initially focus on new product lines for the company’s world-famous flagship property, Miraculous – Tales of Ladybug and Cat Noir; as good as Ghostforce, the latest series to debut. Other projects include the animated feature Melody, created and directed by Jeremy Zag and starring Katy Perry; and the most recently announced ten-film package to be co-produced with Cross Creek Pictures, all of which include themes of self-discovery.

Helena Perheentupa, who will announce her new ZAG Play Toy Division team in the coming weeks, will present the first product lines at the Nuremberg Toy Fair in January 2023.

“We tell stories at ZAG that feature fresh and relevant superheroes to inspire kids to love and discover themselves through history,” explained Jeremy Zag. “In the new ZAG Play Toy division, we will leverage our unique point of difference as an animation content powerhouse and high-quality toy company to develop cutting-edge products that empower kids to see themselves as heroes. .through an imaginary and ambitious game.

“We will continue to work closely with Playmates, our premier toy partner, and other trusted toy licensees as we develop imaginative and complementary products that keep our brands highly visible at retail.” , added Helena Perheentupa. “Among the products we develop there will be toy lines which, for example, due to economies of scale, are not regionally viable for licensing partners, but with global placement in retail retail, we will reach a critical mass to make them.Working with our partners, our new ZAG Play toy division will offer a wider range of inventive and original toys for fans to engage with our brands.

Miraculous – Tales of Ladybug and Cat Noir continues to be everyone’s favorite superhero story and is ranked by IMDB as one of the top 10 animated shows of the past 20 years.[1]. Available in over 120 countries, the series’ fifth season will debut this fall, followed by the highly anticipated $100 million+ animated feature which will be supported by several yet-to-be-announced co-branded partnerships with some of the most influential companies. of the world in many categories of consumer products. With a core audience of 52% girls and 48% boys between the ages of 6 and 12, and a huge fan base of young adult “Miraculers” (ages 15-25), Miraculous has become a craze. digital planet with more than 30 billion views on YouTube. (authorized and user-generated content); over 200 million official app downloads; and over 300 million plays on Roblox. Over 280 million products have been sold and retail sales have exceeded US$1 billion to date. Miraculous has won 29 awards and was a finalist for Best Licensed Brand Among Eternal Classics at the Licensing International Excellence Awards, 2022.

The Ambitious 3D-CGI Animated Superhero Action Comedy Series Miraculous – Tales of Ladybug and Cat Noir, created by ZAG and co-produced with ON kids & family follows the adventures of two seemingly typical teenagers with secret identities, Marinette and Adrien, who magically transform into superheroes, Ladybug and Cat Noir. As secret superheroes, Ladybug and Cat Noir are partners in action. But in the daytime, Marinette is just a normal girl, living a normal life. Cat Noir will do anything to support and impress Ladybug but does not know that she is Marinette of his class. Marinette, the ordinary girl, in turn dreams of Adrien and gets little response. When evil threatens Paris, their beloved City of Light, can they beat the unexpected villains?

The Ghostforce superhero adventure series has been delighting audiences around the world since its debut in fall 2021, and two Ghostforce specials, one for Halloween and one for Christmas, are set to air later this year. Consumer product partners already on board include Playmates, ZAG Play’s toy partner. The first wave of the new line of toys from ZAG Play and Playmates will launch globally in 2023, featuring major hero figures, a boo pod collection, and play on the ghost community.

The stakes are high but still incredibly fun in Ghostforce! LIV, ANDY and MIKE are three middle schoolers who secretly form a superhero team, the Ghostforce, to battle the ghosts of New York. Their founder and commander is Mrs. Jones, a brilliant scientist who does everything she can to better identify ghosts and has even created a fourth member, GLOWBOO, an Artificial Intelligence powered by ghost energy. On each mission, Liv, Andy, and Mike transform into Myst, Fury, and Krush, superheroes armed with the powers of ghosts they capture and high-tech gadgets invented by Mrs. Jones. They’re the only ones with the ability to hunt down ghosts and fight them off… before they rush back to school so they don’t miss the next science lesson!

Helena Perheentupa – Senior Vice President of ZAG’s New Play Toy Division